The first 60 years of Ariete: from the beginnings to today
In 1964 in the heart of Tuscany, Ariete was born, a company founded by the entrepreneur Gustavo Colombo and destined to revolutionize the panorama of small household appliances. Since that day, 60 years have passed under the banner of innovation, design and constant attention to consumer needs that has led Ariete to establish itself as an iconic brand synonymous with quality and reliability.
History of the company
In the 1970s Ariete conquered the market with its first product, the manual gas lighter that later became an indispensable item in the kitchens of many Italian families.
In the 1980s, the brand specialized in products with boilers, and this is how other great successes arrived on the market: the indestructible Asso iron, the espresso machine with the innovative Thermocream patent and the Vaporì line, an entire range of products with a steam cleaning boiler, achieving a worldwide success that takes Ariete to 5 continents.
In 1995 the company was incorporated by the international Kenwood Appliances UK group and then acquired by the De'Longhi Group in 2001, continuing to grow and establish itself in the global market. Today, Ariete boasts a huge range of products for cooking, cleaning, coffee and personal care, always with a focus on innovation, design and functionality.
Research and innovation
Ariete has made innovation one of its core principles and over the years has always researched innovative materials and technologies to best meet the needs of its customers, who are also always evolving.
Research into innovative materials and technologies is taken care of directly by the company's in-house Research & Design Center, where a team of experts works constantly to anticipate market trends and create functional products with attractive and sophisticated designs.
Another pillar of the brand, along with innovation, is sustainability. The search for solutions with ever-lower environmental impact is pursued through collaborations with inventors and design institutes, such as the prestigious ISIA.
Important partnerships
Ariete has always stood out for its ability to seize new opportunities and collaborate with outstanding partners, including Disney, a partnership that has led to the creation of a line of snack and breakfast products dedicated to young children, as well as many other important collaborations such as those with Kimbo, Pellini, Lipton, Twinings, Barilla, Cameo and Ferrero.
Ariete's unforgettable commercials
Finally, it is impossible to forget the historic commercials, true masterpieces of creativity that were able to tell with irony and lightness the value of the brand's products and their ability to make even the simplest moment of everyday life more pleasant.
